PRINCE2 Agile Foundation Practice Questions

How can the introduction of a new marketing campaign impact the change theme?

1. It can apply the change theme effectively as it meets requirements

2. It can apply the change theme poorly if not managed at the appropriate level

3. It has no impact on the change theme

4. It solely focuses on the creation of the campaign

The correct answer is: It can apply the change theme poorly if not managed at the appropriate level

The introduction of a new marketing campaign can significantly affect the change theme, particularly regarding its management level. If not managed at the appropriate level, the campaign may lead to confusion, misalignment of objectives, or a failure to integrate the campaign effectively within the organization’s overall strategy. This can result in a poor application of the change theme. Change themes in PRINCE2 Agile emphasize the management of change and how it affects projects, including the assessment of risks, stakeholder engagement, and ensuring that all changes are aligned with the project's objectives. Therefore, if the campaign is not aligned or effectively managed, it can trigger resistance, unfulfilled objectives, or miscommunication, adversely impacting the project's success. Managing the campaign at the appropriate level ensures that it incorporates feedback and insights from various stakeholders, aligns with strategic objectives, and adheres to the organizational practice, ultimately facilitating a more successful implementation that meets both project and campaign goals.