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Why did the team manager decide to delay the radio campaign?

  1. To focus on campaigns that generate immediate sales

  2. To allocate resources to a team member on leave

  3. To ensure all campaigns are developed equally

  4. To allow more time for creative development

The correct answer is: To focus on campaigns that generate immediate sales

The decision to delay the radio campaign to focus on initiatives that generate immediate sales reflects a strategic prioritization of resources and efforts. In a project environment, especially within a PRINCE2 Agile framework, it's important to align campaigns with the overall business goals and to maximize return on investment. If the radio campaign is not expected to yield immediate sales, the team manager is making a pragmatic choice to concentrate on other projects that directly impact sales performance in the short term. This helps in maintaining cash flow and can strengthen the overall success of the organization by ensuring that immediate needs are met effectively. Focusing on initiatives that promise quick returns is often critical in a fast-paced business environment, especially when competing for market share. Thus, the choice indicates a confident and responsive approach to project management that prioritizes value delivery.